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Beyond the Rack: The Rise of Custom Womenswear

Blouses, skirts, blazers, trousers, coats and casual jackets are no longer simply wardrobe essentials. In custom womenswear, they become part of a woman’s personal identity. For decades, women have adapted themselves to fashion. They searched through standard sizes, accepted fixed proportions and chose from designs created for the average customer. Custom womenswear reverses that relationship. […]

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